The Role Social Media Plays In Organic Search Results

I had a chance to talk to social media guru Lisa Thompson who runs a  Fort Wayne SEO and Digital Media company, Monster Strategy.  She gave me a lot of insight on the role that social media plays in organic search results.  Here’s what I learned:

Social media and SEO

Social media is becoming so vast that in many places the number of social media profiles outnumbers the population. Business owners everywhere are searching for new ways to incorporate social media into their SEO campaign. There are a lot of ways you can utilize social media to increase your ranking on Google’s organic search results pages, both directly and indirectly.

Sharing To Drive Traffic

The most fundamental way in which social media can impact your organic ranking is by driving new traffic to your web pages. A website’s traffic plays an important part in its ranking. Thus, you should always be looking for new ways to increase those numbers outside of organic click-throughs.

Forrester researched the subject and discovered that social media is the second most popular method for finding a website. That data alone should highlight the significance of creating a presence on as many social media platforms as possible.

Sharing To Build Links

Links are another piece of the ranking puzzle. Sharing media that people like is an excellent way to build some new links from quality sites. For example, you might share a video of a new product or service on Facebook. 50 more people then share this video.

Then, someone in one of those people’s networks sees the video and likes it. That person runs their blog, and they decide to write a blog about the video and the product. They then link back to your website in their blog post. The shares on Facebook may not have played a direct role in the ranking process, but the link gained after sharing certainly did.

Factors That Aren’t Directly Evaluated

We’ve looked at a couple ways social media impacts organic search results. It’s now important to point out that there are some misconceptions on the web about factors that don’t actually play a role in a website’s overall ranking. Most importantly, you should know that social signals such as “likes”, “+1’s”, and “retweets” do not play a direct role in a website’s ranking.

That isn’t to say that getting these things aren’t important. Retweets help spread the word on Twitter. “+1’s” on Google+ impact search results for people who are signed in when searching and Facebook “likes” increase a post’s popularity and visibility. These are all good things that you should strive for in your social media campaigns, but they are not variables directly factored into Google’s ranking algorithm.

Google Webmasters have stated that “crawlable” information on social media pages are treated the same as any web page. However, no particular work is being done, nor will ever be done, to directly evaluate “likes” and “+1’s”. So buying 1,000 “likes” for your post isn’t going to improve your organic ranking.

Now that you know what’s important in social media you can create profiles for your business and start sharing. Find the right networks to connect to, download some helpful analysis tools, and experiment with sharing different types of media until you see the results you want.

It Doesn’t Matter How Great You Are If No One Can Find You

Computer and Notebook

One of the things that was really disappointing to me when I first started blogging was that I would write these great posts and the only people who would read them were my mom and my boyfriend! I knew I was creating great content and I couldn’t figure out why the whole world wasn’t inspired and motivated by them.  I eventually figured out that the world didn’t know I existed…which was quite devastating!

If I was going to spend time crafting these great articles, I wanted people to read them…and not just people I knew.  I went to every bloggers favorite tool…Google…to figure out how to get people to read my posts and I learned about a little something called Search Engine Optimization…or SEO for short.

If you’re just starting out like I was and you have no idea what SEO does or why it’s important, I’ll try to explain it in some easy to understand terms.  I’ll go more in-depth in the upcoming days and weeks.

When you go online to look for something and you type a word or phrase into a search engine like Google or Bing, you’ll get a list of results.  Those results depend on a number of things.  While I’d love to tell you, it only matters that you have great content and great pictures, the truth is there is a lot more that goes into SEO.

For starters, your page needs to be optimized.  It needs to be easy for search engines to index (read digitally) and find the info that you need.

It also depends on having other people link to you from their sites.  If you can get a valuable site to link to you, Google and Bing will look favorably on you! :)

There are lots of things you can do to boost your search engine results.  If you’re patient and persistent, you can do this on your own with the info I share over the next few weeks or months.  If you’re impatient or just want results quickly, you can hire an SEO company to help.  I hired to help me get results and not only did I get results, but they also taught me lots about Search Engine Marketing.

If you decide you’d rather do it yourself, stick around and I’ll share lots of great tips!


Concepts You Need To Understand To Succeed In SEO and Be Found Online

What Are Organic Results In Search Engine Optimization? (And, How To Get Them)

Search results refer to the page rankings that webpages get as a result of a search query by a web surfer. The higher the page ranking, the better it is for the website. When a website is optimized for search engines, page rankings rise. These organic, or natural, results increase web traffic. The ultimate goal of search engine optimization is to increase the number of targeted visits that a website or webpage receives.

As Google and other search engines find new ways to monetize results, the need to optimize websites to gain a top slot on their results pages becomes more important than ever. Right now, websites that either aren’t paying for ads or that are not optimized are falling into obscurity. Even websites that have done well in the past must keep pushing to be discovered through searches.

Search engine optimization is a comprehensive approach to this problem. The process takes the search engine algorithms into consideration and makes adjustments to the website to make it a better candidate for inclusion in the results. When successful, the webpage or site will appear on one of the first pages.

Search engines like Google are constantly crawling the web. While they do look for the keywords listed in the query, they are evaluating much more than simply how many times the term was included on a page. The algorithm is advanced enough to evaluate the overall quality of a website. When quality levels are ranked low, then page rank drops. In the worst case scenario, some tactics can even cause the page to be excluded completely from any search results in the future.

To increase the number of organic search results, there are many areas that must be addressed. Websites must be easy to navigate. In addition, they should be regularly updated, and the content shared within the pages should provide added value to the Internet.

Search engines strive to deliver results that are highly relevant to the searcher. In order to keep their customers coming back, search engines have discovered that they must provide results that satisfy their customers. However, the first step is to excel in the technical details to reduce the chances of elimination.

Webmasters with optimized websites on the technical side must satisfy the coding requirements as well. The HTML must be well written and the tags used should reflect the relevance of the content. Since Google also measures how well written content is by the number of high quality backlinks that it has, it is in the best interest of blog or website owners to network with other high quality websites in their niche.

Of course, many website owners are choosing a two-pronged approach to boosting their web traffic: They are optimizing their websites and they are choosing to advertise at the same time. Since advertising works best when the website is already optimized, an organic and an advertising approach can be a great solution.