One of the things that was really disappointing to me when I first started blogging was that I would write these great posts and the only people who would read them were my mom and my boyfriend! I knew I was creating great content and I couldn’t figure out why the whole world wasn’t inspired and motivated by them. I eventually figured out that the world didn’t know I existed…which was quite devastating!
If I was going to spend time crafting these great articles, I wanted people to read them…and not just people I knew. I went to every bloggers favorite tool…Google…to figure out how to get people to read my posts and I learned about a little something called Search Engine Optimization…or SEO for short.
If you’re just starting out like I was and you have no idea what SEO does or why it’s important, I’ll try to explain it in some easy to understand terms. I’ll go more in-depth in the upcoming days and weeks.
When you go online to look for something and you type a word or phrase into a search engine like Google or Bing, you’ll get a list of results. Those results depend on a number of things. While I’d love to tell you, it only matters that you have great content and great pictures, the truth is there is a lot more that goes into SEO.
For starters, your page needs to be optimized. It needs to be easy for search engines to index (read digitally) and find the info that you need.
It also depends on having other people link to you from their sites. If you can get a valuable site to link to you, Google and Bing will look favorably on you!
There are lots of things you can do to boost your search engine results. If you’re patient and persistent, you can do this on your own with the info I share over the next few weeks or months. If you’re impatient or just want results quickly, you can hire an SEO company to help. I hired a Fort Wayne SEO Company to help me get results and not only did I get results, but they also taught me lots about SEO.
If you decide you’d rather do it yourself, stick around and I’ll share lots of great tips!