It Doesn’t Matter How Great You Are If No One Can Find You

Computer and Notebook

One of the things that was really disappointing to me when I first started blogging was that I would write these great posts and the only people who would read them were my mom and my boyfriend! I knew I was creating great content and I couldn’t figure out why the whole world wasn’t inspired and motivated by them.  I eventually figured out that the world didn’t know I existed…which was quite devastating!

If I was going to spend time crafting these great articles, I wanted people to read them…and not just people I knew.  I went to every bloggers favorite tool…Google…to figure out how to get people to read my posts and I learned about a little something called Search Engine Optimization…or SEO for short.

If you’re just starting out like I was and you have no idea what SEO does or why it’s important, I’ll try to explain it in some easy to understand terms.  I’ll go more in-depth in the upcoming days and weeks.

When you go online to look for something and you type a word or phrase into a search engine like Google or Bing, you’ll get a list of results.  Those results depend on a number of things.  While I’d love to tell you, it only matters that you have great content and great pictures, the truth is there is a lot more that goes into SEO.

For starters, your page needs to be optimized.  It needs to be easy for search engines to index (read digitally) and find the info that you need.

It also depends on having other people link to you from their sites.  If you can get a valuable site to link to you, Google and Bing will look favorably on you! :)

There are lots of things you can do to boost your search engine results.  If you’re patient and persistent, you can do this on your own with the info I share over the next few weeks or months.  If you’re impatient or just want results quickly, you can hire an SEO company to help.  I hired a Fort Wayne SEO Company to help me get results and not only did I get results, but they also taught me lots about SEO.

If you decide you’d rather do it yourself, stick around and I’ll share lots of great tips!


Concepts You Need To Understand To Succeed In SEO and Be Found Online

What Are Organic Results In Search Engine Optimization? (And, How To Get Them)

Search results refer to the page rankings that webpages get as a result of a search query by a web surfer. The higher the page ranking, the better it is for the website. When a website is optimized for search engines, page rankings rise. These organic, or natural, results increase web traffic. The ultimate goal of search engine optimization is to increase the number of targeted visits that a website or webpage receives.

As Google and other search engines find new ways to monetize results, the need to optimize websites to gain a top slot on their results pages becomes more important than ever. Right now, websites that either aren’t paying for ads or that are not optimized are falling into obscurity. Even websites that have done well in the past must keep pushing to be discovered through searches.

Search engine optimization is a comprehensive approach to this problem. The process takes the search engine algorithms into consideration and makes adjustments to the website to make it a better candidate for inclusion in the results. When successful, the webpage or site will appear on one of the first pages.

Search engines like Google are constantly crawling the web. While they do look for the keywords listed in the query, they are evaluating much more than simply how many times the term was included on a page. The algorithm is advanced enough to evaluate the overall quality of a website. When quality levels are ranked low, then page rank drops. In the worst case scenario, some tactics can even cause the page to be excluded completely from any search results in the future.

To increase the number of organic search results, there are many areas that must be addressed. Websites must be easy to navigate. In addition, they should be regularly updated, and the content shared within the pages should provide added value to the Internet.

Search engines strive to deliver results that are highly relevant to the searcher. In order to keep their customers coming back, search engines have discovered that they must provide results that satisfy their customers. However, the first step is to excel in the technical details to reduce the chances of elimination.

Webmasters with optimized websites on the technical side must satisfy the coding requirements as well. The HTML must be well written and the tags used should reflect the relevance of the content. Since Google also measures how well written content is by the number of high quality backlinks that it has, it is in the best interest of blog or website owners to network with other high quality websites in their niche.

Of course, many website owners are choosing a two-pronged approach to boosting their web traffic: They are optimizing their websites and they are choosing to advertise at the same time. Since advertising works best when the website is already optimized, an organic and an advertising approach can be a great solution.